The Pulse

AI for Small Business in Australia: What’s Working, What Isn’t, and Where It’s Heading

The Start named finalists in seven categories at the 2026 Australian Web Awards.

What is Search Everywhere Optimisation?

Ranking on Google used to be the whole game - optimise your site, build backlinks, add keywords. But it's 2026 and Google isn't the only way people search anymore. Online search has changed - and is changing rapidly. Read More

Design in 2026: The Return of Taste and Intent

We asked the visually literate leg of our team what’s shaping 2026. The answer wasn’t singular, but it was clear. Taste is back in the driver’s seat. Read More

This isn’t just an AI content recognition guide — it’s a guide to recognising AI content

Actually, that’s exactly what it is. A stroll through the written AI clichés that still make us twitch a little. Read More

Did We Ruin Music Before AI Got the Chance To?

A slightly controversial look at how streaming platforms, algorithms, and our own passive consumption set the stage for AI's arrival in music. Read More

Spotify, AI Killer Drones, and the Protest App That Hit #1

This is the story of how our Head of Innovation, Trav, built a satirical fitness app in response to Spotify's military funding, hit #1 on Product Hunt, and got rejected by Spotify. Read More

The Importance of Vibe in AI Development

Historically, developers are not especially known for bringing ‘a vibe’. Things are changing quickly though. The role of vibe in development has never mattered more. Read More

Welcome to the Start of The Start

We've rebranded. Start Digital is now The Start. Want to know why? Read More

Start Wins a Webby – and Australian Web Awards!

For those in the know, a Webby is the pinnacle of web awards. Bowie won one. So did Prince. This year Snoop scored one - and we've also added our name to an incredibly prestigious list. Read More