AWARD WINNING AGENCY
SOCIAL MEDIA SERVICES SINCE 2014
DESIGN / MARKETING / AI
We help our clients grow through connecting with their audience on the platforms they actually use.
Social Media is not what it was. In fact, it’s unrecognisable from what it was just 12 months ago. Platforms are saturated with AI created content and getting noticed for something real, something thats truly connected to your brand and message, is increasingly difficult.
We craft campaigns that cut through this. Yes, every agency says the same but we believe our understanding of the AI space gives us an unfair advantage. We know how to leverage data, design and strategy to create powerful social media campaigns. Meta, Linkedin and TikTok comfortably sit in our wheelhouse. We’re also comfortable getting uncomfortable with any new platform that may benefit our clients.
01
Strategy and insight
We analyse layers of audience data, competitor content, and platform metrics to find the spaces and content types worth showing up in.
02
Content creation
We design, write, film, edit, and generate engaging content tailored to channel behaviour, ensuring it feels native on whichever medium it lives.
03
Platform fluency
Each platform speaks to different audiences and intents. We tailor content strategies to align with the channels your brand should be on.
04
Performance and reporting
We provide transparent access to a live 24/7 reporting dashboard, supported by our own deeper insights in monthly iterations.
The internet is loud. Your brand doesn’t have to be.
Social media is noisy. We want to cut through it.
That means picking the platforms and formats that actually do something for your business, and ignoring the other ones. Our team spends an unhealthy amount of time on social so you don’t have to. We watch the trends, the formats, the small shifts in how people scroll – and we know there’s no single recipe that works everywhere, because audience behaviour, algorithms and culture keep moving the goalposts.
Every platform speaks its own language. Instagram, LinkedIn, TikTok, YouTube, Pinterest, Behance — each one has its own tone, its own pace, its own rules of attention. We translate your brand into the right one, rather than forcing the same square content into a round feed and hoping it lands.
Sometimes that’s polished thought leadership on LinkedIn. Sometimes it’s a rough, off-the-cuff team video on TikTok. Sometimes it’s both, doing different jobs in different rooms.
The platform isn’t the strategy. The audience is.
Attention is the new currency. Spend it carefully.
Picking the right platforms is half the job. Making something worth stopping for is the other half – and that half keeps getting harder.
Attention spans are shorter. The number of people making content is much larger. Trends arrive faster and fall off faster. Which means more noise to compete with, more moments to lean into (or avoid), and more opportunities to actually connect with the people you’re trying to reach. This part is reliant on whether the content is good enough. This is the part most brands underestimate.
Our in-house social team is built around that exact problem. Graphic designers, creative strategists, copywriters, video producers, data analysts — all in the same room, ideating, building, and taking the work where it needs to go.
We want to be a creative partner, not just another service provider.
We’ve created 3 powerful AI platforms. Available to all our retainer clients.
CREATE
01
Maiple
Your brand’s AI department. Images, copy, content calendars and weekly competitor reports – all pre-loaded with your style, voice and guidelines. More than 10 generative AI services, bundled into a single, on brand space.
DISCOVER
02
Solais
Search has splintered and Google is no longer the only place people get answers from. Solais monitors your visibility across the AI platforms your customers are already using – then shows you exactly how to get found on all of them.
ENGAGE
03
Voodu
Your best salesperson, available 24/7. Voodu is an AI chatbot agent trained on your website and brand – talking with visitors by text or voice, answering questions, pointing them to the right content and driving action while you sleep.
Why The Start?
We deliver attention grabbing social campaigns through understanding our client needs and delivering unique, on brand design.
Marketing Pulse Articles
AI
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Awards
Start Wins a Webby – and Australian Web Awards!
For those in the know, a Webby is the pinnacle of web awards. Bowie won one. So did Prince. This year Snoop scored one - and we've also added our name to an incredibly prestigious list.
Marketing
What is Search Everywhere Optimisation?
Ranking on Google used to be the whole game - optimise your site, build backlinks, add keywords. But it's 2026 and Google isn't the only way people search anymore. Online search has changed - and is changing rapidly.